💄 Glow Up 2025: The Makeup Trends Defining This Year and Why You Need Them on Your Vanity
💄 Glow Up 2025: The Makeup Trends Defining This Year and Why You Need Them on Your Vanity
Makeup in 2025 is bolder, cleaner, and more expressive than ever. It’s no longer about hiding flaws — it’s about amplifying your energy, embracing your individuality, and using your face as a canvas for self-love and power.
From viral TikTok looks to minimalist clean girl glam, today’s beauty lovers are exploring makeup in all-new ways. Whether you're a full-beat queen or a dewy skin lover, there’s one thing for sure: makeup is for everyone.
Let’s dive into what’s trending in 2025, which products your vanity needs, and how Urban Edge is bringing these looks to life — affordably and accessibly across Pakistan.
💋 Why Makeup Still Matters (Even in a Skincare-Obsessed World)
Some say makeup is losing popularity because of the skincare boom. Not true. What’s actually happening is a shift:
✔️ Less cakey coverage
✔️ More breathable formulas
✔️ Products that combine skincare + pigment (hello, tinted serums!)
💡 2025 is all about intentional makeup: look good, feel better, protect your skin.
✨ The Hottest Makeup Trends in 2025
Here’s what’s hot this year, from red carpets to reels:
🌿 1. Skinimalism & Clean Girl Aesthetic
This viral look is still going strong: glowing skin, feathered brows, glossy lips, and just a touch of blush. It’s about looking effortlessly fresh — like you woke up radiant.
🧴 Must-Have Products:
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Tinted moisturizer or BB cream
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Dewy highlighter
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Lip oil or gloss
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Brow gel
🛍️ Urban Edge Recommends:
👉 Glow Serum Foundation
👉 Lip Glass Shine Oil
🎨 2. Graphic Liners & Color Pop Eyes
Neutral eyes? Not this year. Gen Z is all about bright blues, floating eyeliner, and negative space looks. It’s bold, artsy, and full of personality.
🎨 Try electric green, lavender, or royal blue liners with nude lips.
🛍️ Urban Edge Picks:
👉 Color Flash Waterproof Liners
🌞 3. Sun-Kissed Blush Everywhere
Blush isn’t just for cheeks anymore — 2025 makeup lovers apply it across the nose bridge, temples, and even eyelids for a sun-kissed vacation glow.
🌸 Trending shades: Coral, burnt rose, tangerine
🛍️ Urban Edge Blush Favorite:
👉 Cheek & Glow Liquid Blush
💎 4. Glass Skin & Soft Glam
Originating in Korean beauty, the glass skin look is still trending — especially in summer. It pairs beautifully with soft glam, where eyeshadow and contour are blended into seamless perfection.
✨ What you’ll need:
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Hydrating primer
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Light-reflective foundation
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Setting spray with glow
🔥 5. Bold Lips Are Back
While nude lips still rule the everyday scene, statement lipsticks are making a huge comeback — especially deep red, plum, and chocolate brown.
💄 Hot tip: Use a lip liner to create definition and make your lips appear fuller.
🛍️ Urban Edge Bestsellers:
👉 Velvet Matte Lipsticks
👉 Smooth Glide Lip Liners
🌈 Makeup for Every Skin Tone – Especially South Asian Beauty
Many international brands still fall short when it comes to desi skin tones. Urban Edge understands the richness, depth, and undertones of South Asian complexions.
That’s why we:
✔️ Formulate inclusive shades
✔️ Offer warm, golden, olive, and deep undertone products
✔️ Focus on long-wear in humid Pakistani weather
🛍️ See our inclusive shade range
💫 How to Build Your 2025 Makeup Kit (Without Going Broke)
Not sure where to start? Here’s a budget-friendly kit using Urban Edge makeup essentials:
| Product Type | Urban Edge Pick |
|---|---|
| Primer | Hydra Lock Primer |
| Base/Foundation | Glow Serum Foundation |
| Concealer | Soft Blur Concealer |
| Blush | Cheek & Glow Liquid Blush |
| Highlighter | Skin Glass Highlighter Stick |
| Eyeshadow | Everyday Neutral Palette |
| Lipstick + Liner | Velvet Matte + Lip Kit |
| Setting Spray | Glow Mist Fixer |
🌟 Total cost: Under Rs. 5000 if you bundle!
👉 Shop the full starter kit here
🎁 Makeup = The Most Perfect Gift (For You or Someone Else)
Gifting makeup never goes out of style. Urban Edge offers:
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Gift sets
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Lip bundles
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Pre-wrapped kits
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Custom combo boxes
🎁 Shop our gift sets
🎁 Urban Edge E-Gift Card
🛍️ Why Buy Makeup from Urban Edge?
🖤 Local, accessible, and affordable
🖤 Curated shades for South Asian skin
🖤 Long-lasting in Pakistani heat & humidity
🖤 No more guesswork — our collections are TikTok tested & Gen Z approved
🖤 Fast delivery across Pakistan
💬 Final Word: Your Face, Your Canvas
Makeup isn’t about perfection — it’s about expression. Whether you wear full glam or just swipe on a glossy balm, you’re telling the world how you feel, who you are, and what you stand for.
Urban Edge is here to make sure you look and feel good doing it — without spending designer prices.
🛍️ Ready for your glow-up?
👉 Shop Urban Edge Makeup Collection Now